A Sneak Peek into the Concepting Stage

Appleberry Farms Newspaper Ad

Concept 1

Deep Benefit: Relieving mum guilt.

Image idea: Mum hugging child as they come in from school with their backpack still on, as veggies cook on the stove in the kitchen behind.

Headline (in thought bubbles):

Is my kid eating enough vegetables?

Am I spending enough time with them?

Subhead: Mom guilt is real. Let us ease some of it.

Body copy: Because Simply Healthy Steamed Veggies cook to perfection every time, there’s no need to watch the pot, meaning the kids get more greens AND more mom time!

Concept 2

Deep Benefit: Getting kids to like vegetables in the long-term.

Image idea: Mum and child sitting at table smiling at each other as they dip and eat veggies.

Headline: Instil a lifelong love of veggies in your child

Subhead: Fresh crunchy goodness ready in minutes

Body copy: Unfortunately, kids and veggies don’t always get along, but this clever bag knows when it’s ready and gets greens tasting their best.

Simply Healthy Steamed Veggies mean the perfect balance between soft and crunchy, PLUS extra time with mum, so they’re easy to love!

Concept 3:

Deep Benefit: More time spent with your kids.

Image ideas:

1st Image: Mum standing over the table helping 5-year-old with homework, as veggies cook behind.

2nd Image 2: Mum and teen sitting and eating veggies together at a table and smiling at each other.

Headline: Time goes by so fast. Spend more of it with them.

Subhead: Free yourself from the kitchen!

Body copy: Yes, your kid needs their 5-a-day, but just as important is time with you.

Simply Healthy steamed veggies are ready in minutes and always perfectly cooked, meaning less time at the stove and more with the family.